When you want to try a new restaurant, you probably look at reviews to make sure people have had good experiences there. The same principle now applies to job hunting. Prospective candidates will likely do a search on your organization to make sure others who do and have worked for you have had good experiences. In a market research survey conducted by Fractl, the following was found:
With statistics like that, it's crucial for your organization to be aware of what your current and former employees are saying about you on the internet. See the full market research survey here!